But I had no idea how to do that, since I was an older individual who, at the outset, barely used social media and didn't understand the power of social media content marketing.
In 2015, we were ready to sell our business, as it was barely profitable.
Then I channeled my lawyer side (20+ years; did work for Rockefeller Center and the AriZona Beverage Brand), studied how to drive traffic and get sales using online, organic methods (a/k/a NO paid ads) and I constructed a system to attract and win over customers so they actually buy...then I taught hundreds of students afterward how to do the same for themselves.
Check out Joe's Dairy Bar and Grill on Facebook, Instagram, YouTube and more...we're living proof that the system does, in fact, "work like magic." We've gone from barely profitable (2015) to seven figures in sales.